A comprehensive marketing plan, looking at the smaller aspects and regular review of the marketing performance revealed an aspect of this property that had to be addressed in order for it to be sold.
At CH Professional, our comprehensive property marketing plans address all four P’s of marketing: Price, Product, Promotion and Place.
With this property, there was an issue with the “Product” aspect of marketing. As part of our exclusive mandate marketing, CH Professional fixed the Product aspect for the seller, so that this Apartment could sell.
The Price, Place and Promotion aspects of marketing the property were all well addressed: We did a comparable market analysis to determine the correct asking Price for the property, given the Place where it was located. We applied an excellent Promotion campaign, running additional and promoted advertisements. In terms of Product, the tenant was a student, not available at the time and there was clutter and dirt all over the apartment.
We removed the litter and cleaned up the apartment before taking pictures for the marketing plan. Helping the seller removing and cleaning the smaller aspects made a big difference in the marketing and the apartment was soon sold.
Contact Chrisjan or Christie if you want a professional estate agent to sell your property quickly, at a high price.