A comprehensive marketing plan, some de-cluttering and regular review of the marketing performance revealed an aspect of this property that had to be addressed in order for it to be sold.
At CH Professional, our comprehensive property marketing plans address all four P’s of marketing: Price, Product, Promotion and Place.
For this specific property, there was an issue with the “Product” aspect of the marketing mix – even though it was a comfortable living space. As part of our exclusive mandate marketing, CH Professional adjusted the Product aspect for the seller, so that the property could sell at a good price.
The Price, Place and Promotion aspects of marketing the property were all well addressed: We did a comparable market analysis to determine the correct asking Price for the property, given the Place where it was located. In terms of Product, the owner has lived in this house for over twenty years, and as a result the house was had some collectables and appliances standing around, making the house look cluttered.
During meetings with the seller, this was discussed and with the help of the seller’s daughter, we spent a weekend de-cluttering. Packing away unnecessary appliances, collectables and any other items that made the house seem cluttered after the family living there for twenty years. As a result, the house was sold above asking price.
Contact Chrisjan or Christie if you want a professional estate agent to sell your property quickly, at a high price.